Creating Emotional IPs for the Global Toy Market

Founded in 2024, 9498Toys was created with a simple yet unwavering vision — to make designer art toys that carry genuine emotion, not just entertainment. As a contemporary art toy brand under Shanghai Jiusijiuba Culture & Creativity Co., Ltd., we believe every collectible should tell a story worth feeling.

Guided by the concept of Creating Emotional IPs for the Global Toy Market, we focus on transforming art, memories, and emotional connection into meaningful creations. Through every piece we design, 9498Toys hopes to accompany life’s quiet moments and give shape to emotions that words often cannot fully express.

At 9498 Toys, we operate with a fully integrated model that brings ideas to life with speed, precision, and creative control. Our IP development headquarters is based in Shanghai, where our design and creative teams focus on building original, trend-driven collectible toy concepts. In Guangdong, our dedicated manufacturing facilities ensure efficient, high-quality production at scale—allowing us to tightly align design intent with final execution.

This end-to-end structure enables us to move seamlessly from concept development to mass production, maintaining consistency, speed-to-market, and cost efficiency. Our products have already gained strong traction across China and Southeast Asia, where they have been widely embraced by consumers and successfully validated in competitive retail environments.